SIM2 is one of the World's main manufacturers and retailers of home theatre products (CRT, LCD and DLP technology-based).It is always providing high-end professional video wall solutions to the public large venue and institutional markets.Over the years, SIM2 has gained an enviable reputation by meeting customers' needs and the industry's demands for emerging technologies, offering high-quality, innovative design and reliable, and intuitive solutions.In order to realize the SIM2 deeply,the reporter of TY360 had a communication with the leader of SIM2 about some question recently.
1¡¢TY360: SIM2 is one of the Manufacturers, which has high popularity with high quality
products. The company unceasingly has met needs of the Home entertainment markets by the high quality product and the technology. Can you describe SIM2's growth background?
Since its founding in July 1995, SIM2 has grown from a small company to one of the most highly respected manufacturers of high-quality products, continuously meeting the needs of the home entertainment market with products embodying the very best in performance and available technology.
With a permanent staff of 130 people, 35 of which employed in the Research and Develpment Department, SIM2 Multimedia is one of the World's foremost manufacturers of home theatre products (CRT, LCD and DLP™ technology-based) and leading provider of high-end professional video wall solutions to the retail, public large venue and institutional markets.
Over the years, SIM2 has gained an enviable reputation by meeting the industry's demands for new, emerging technologies. Offering high-quality, innovative design, effective, reliable, and intuitive solutions that meet the customers' needs in any application.
2¡¢TY360£ºSIM2's mission is the unceasing innovation in home theater field, in the Home
theater market, "SIM2 multimedia" is representing its innovation technology and the excellent quality. Could you please tell us how is SIM2 achieving this point? Talk something about your research and development team in SIM2, please.
In the home theater market, the SIM2 Multimedia name is synonymous with that of innovation and superlative quality. SIM2 Multimedia's mission is to offer solutions for home cinema applications: in other words, truly sensational, innovative and unique front and rear projection products.
SIM2 Multimedia has one of the most interesting portfolios of front and rear projectors and LCD displays in the industry, investing over 20% of its human resources and over 10% of total turnover in R&D activities. Indeed, the SIM2 R&D team is totally committed to the investigation and implementation of new technologies, hence the ability of SIM2 to constantly offer new and innovative products that embody outstanding performance, uniqueness and longevity.
Throughout the last thirteen years, SIM2 has consistently delivered the core technological innovations behind the home theatre industry's most significant advances.
3¡¢TY360£ºThe competition between enterprises in the modern society is quite fierce, could
you please tell us what kind of strategy SIM2 takes in the market competition aspect? Under this kind of strategy's instruction, which achievements this year SIM2 has achieved?
The marketing policies of the company are world-oriented with a direct presence in Italy
(headquarters), Germany, UK ,USA (subsidiaries) and China. Select distribution in over 45 countries world-wide is achieved through partnerships with highly qualified distributors, all offering the same excellent customer service standards as the main company.
SIM2 Multimedia's commitment to incorporate leading-edge technologies has allowed the
company to reach a state of excellence in this highly competitive business till now. In the first 6 months of 2008 SIM2 has achived a growth of 25% of turnover rising for the first time, the first position in the ranking of sales in Home Cinema sector (before the most important sector giants)
To date the company has compiled a substantial list of industry firsts.
1)a truly innovative light engine for a revolutionary product series.
2)the best signal processing device coupled with the most sophisticated deinterlacer;
3)a wide selection of connections to allow interface with today's and future sources; in particular, the latest HDMI™ (High Definition Multimedia Interface) input that safely processes uncompressed signals, making illegal reproductions impossible to accomplish; HDMI™ doesn't require any analog/digital conversion - and/or vice versa - and controls simultaneously up to 8 audio channels with a quality higher than the one offered by normal CDs.
4)the use of the most efficient transmission method of high definition signals: the fiber optics cable. SIM2 is the only consumer manufacturer to use an optical link between a remote and external video processing unit (DigiOptic™ Image Processor) and the projector for a loss-free and interference-free signal. Indeed, SIM2 has made installation and signal management an easy task.
5)The world¡¯s most compact, high performance 3-chip DLP®-based projector: SIM2 Grand Cinema™ C3X series: SIM2¡¯s R&D expertise in projector design has made possible to reduce the size and increase the performance of 3-chip design, creating a sophisticated and innovative product series.
4¡¢TY360£ºThe after-sale service has been the matter of concern by the general consumers.
What aspects SIM2's after-sale service system including? About your after-sale service system, what kind of the comments the customers give ?
With a direct presence in Italy (headquarters), Germany, UK ,USA (subsidiaries), China and a select distribution in over 45 countries world-wide achieved through partnerships with highly qualified distributors, SIM2 can offer the same excellent customer service standards as the main company.
The subsidiaries and the distributors provide directly an after sales service for customers in the Territory in relation to the products. Their technicians have to attend all the training and instruction courses that SIM2 organise periodically during the year, at its premises.Distributors maintain at their premises a spare parts stock to meet the customers¡¯ demand.
5¡¢TY360£ºAbout SIM2, the deepest impression is ¡°the innovation¡±. Why SIM2 pay so
much high value on ¡°the innovation¡±? What is SIM2's core value? To the customers, What is the greatest value of SIM2 to them?
All SIM2's products are designed for today's (and future) requirements and incorporate those exceptional performance standards that have created the SIM2 legend. The company provides one of the industry's most comprehensive line of video entertainment projectors and high-end professional displays. All share the same high performance inherent to all SIM2 products.
SIM2 Multimedia's commitment to incorporate leading-edge technologies and therefore offer our customers the right products at the right time has allowed the company to reach a state of excellence in this highly competitive business.
6¡¢TY360£ºWith the growth of SIM2, which got the unceasing innovation development,
obtained the focus in the field. About the future, what will be the strategy development of SIM2?
It is expected that the consumer electronic market will grow by 10% (Asiatic mkt +16%)
Our expectations are to mantain our leading position in our market thanks to our commitment to the leading edge technologies and some new projects we are developping. Stay tuned!
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