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SMART strengthens lead in US interactive whiteboard market

Date: 11/17/2008    Source: Global Projector

Record sales in Q3 give SMART 15 point category share increase over Q2 SMART Technologies announces its continued leadership of the interactive whiteboard product category in the United States with the sale of over 64,000 SMART Board(TM) interactive whiteboards - its strongest sales quarter in history. SMART experienced the largest increase in category share of any interactive whiteboard manufacturer finishing Q3 with 66.6 percent category share, up more than 15 points from Q2 and more than three times that of its next closest competitor. The data comes from a recently released report from Futuresource Consulting, an industry-leading global research company that has tracked interactive whiteboard sales for eight years. The report states there were more than 96,000 interactive whiteboards were sold in total during Q3 in the United States. SMART was also reported as the leader across all interactive whiteboard product categories in the United States. For example, SMART shipped 70.6 percent of all interactive whiteboard systems (whiteboard plus short-throw projector) in Q3, 46.3 points higher than its closest competitor. With regard to screen sizes larger than 65" (165 cm) on the diagonal, SMART's Q3 category share in the United States was 67.1 percent, which is up more than 22 points from Q3 in 2007 and is more than two and half times its closest competitor. In all, more interactive whiteboards were sold in the USA than the rest of the world combined and Futuresouce predicts that one if four US classrooms will have an interactive whiteboard by the second quarter of 2009.

Globally SMART shipped over 100,000 SMART Board(TM) interactive whiteboards - the largest number of units any manufacturer has sold in any single quarter. The company entered Q3 with a substantial order book and increased production to meet demand within the quarter. Orders were strong throughout Q3 and leading into Q4. The Futuresource report indicates that SMART continues to sell more interactive whiteboards than all other competitors combined for the third straight quarter in 2008.

"Futuresource data confirm SMART's global leadership across all models of interactive whiteboards and reconfirms SMART to clearly be the preferred choice in the fastest growing market in the world," says Nancy Knowlton, SMART's CEO. "Record shipments in the third quarter reflect the value that our customers place on SMART products, resources, services and support - a combination that clearly works for customers across the United States and around the world."

About SMART
SMART Technologies invented the touch-sensitive SMART Board interactive whiteboard in 1991. It was just the first of many innovative, easy-to-use products that have earned SMART worldwide recognition and made it the undisputed global leader in the interactive whiteboard product category. Its strategic alliance with Intel(R) Corporation and strong commitment to research and development has accelerated SMART's growing line of technology solutions. Thanks to their simplicity and powerful ability to connect people, SMART products have put collaboration and learning at the fingertips of millions around the world.

2008 SMART Technologies ULC. SMART Board, smarttech and the SMART logo are trademarks or registered trademarks of SMART Technologies ULC in the U.S. and/or other countries. All other third-party product and company names are for identification purposes only and may be trademarks of their respective owners.
SOURCE SMART Technologies Inc.

KeyWord: smartboard,interactive whiteboard
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